Dalí Immersive

An exhibition concept for The Dalí Museum that walks visitors through his mind. I led the six-person team behind it.

// ROLE

Project Manager

// TYPE

Immersive Exhibition

// INDUSTRY

Arts & Culture

// YEAR

2025

Dalí Immersive title collage: Salvador Dalí in two portraits with peach halos around the exhibition name.

// PROBLEM

The Dalí Museum wanted new exhibition ideas for its expansion.

The Dalí Museum wanted new exhibition ideas for its expansion.

// SOLUTION

Four spaces that walk visitors through Dalí’s mind and life.

Four spaces that walk visitors through Dalí’s mind and life.

// OUTCOME

A full exhibition and a 3D fly-through, built by a team of six that I led.

A full exhibition and a 3D fly-through, built by a team of six that I led.

// THE BRIEF

Don’t just show Dalí. Let people step inside.

Don’t just show Dalí. Let people step inside.

Don’t just show Dalí. Let people step inside.

Visitors don’t only look at his world. They see, hear, touch, and smell it.

Visitors don’t only look at his world. They see, hear, touch, and smell it.

// THE VISIT

Four spaces, one path through his mind.

Four spaces, one path through his mind.

Four spaces, one path through his mind.

The floor plan runs one way, so every visitor gets the same story in the same order. Scroll to walk it.

The floor plan runs one way, so every visitor gets the same story in the same order. Scroll to walk it.

Floor plan of the exhibition, from the Lobby through each space.
The Lobby: a corridor lined with large Dalí collage murals.

// SPACE 01

The Lobby

The Lobby

The Lobby

A giant spoon frames the door. His face fills both walls before you’ve taken a step.

A giant spoon frames the door. His face fills both walls before you’ve taken a step.

Dive into the Mind: a room with a ball pit and surreal wall graphics.

// SPACE 02 · PHASE ONE

Dive Into the Mind

Dive Into the Mind

Dive Into the Mind

You sink into a pit of teal spheres, surrounded by melting clocks and fragmented faces.

You sink into a pit of teal spheres, surrounded by melting clocks and fragmented faces.

A visitor standing in the teal ball pit, for scale.
Hallucinations of Dalí title lockup.
Subconscious Drift: a misty cave with water projected on the walls.

// SPACE 02 · PHASE TWO

Subconscious Drift

Subconscious Drift

Subconscious Drift

A misty cave where waves echo and water projections bring his memories of the coast to life.

A misty cave where waves echo and water projections bring his memories of the coast to life.

The Inner Eye: a dark room with projections on floating spheres.

// SPACE 02 · PHASE THREE

The Inner Eye

The Inner Eye

The Inner Eye

A retina scan reads your eye, then projects your fears onto floating spheres.

A retina scan reads your eye, then projects your fears onto floating spheres.

A visitor in The Inner Eye, for scale.
The Inner Eye room title.
Echoes of Dalí: a wall about his family and the cities that shaped him.

// SPACE 03

Echoes of Dalí

Echoes of Dalí

Echoes of Dalí

The people and places behind the work: family, Gala, Freud, Picasso, and the cities that shaped him.

The people and places behind the work: family, Gala, Freud, Picasso, and the cities that shaped him.

The family wall in Echoes of Dalí.
The Gala wall in Echoes of Dalí.
The Hallway: an upside-down room with chairs hanging from a water ceiling.

// SPACE 04

The Hallway

The Hallway

The Hallway

The room turns upside down. The ocean hangs overhead, and the visit ends on one last surprise.

The room turns upside down. The ocean hangs overhead, and the visit ends on one last surprise.

// HOW I LED IT

Six people. Two disciplines. One show.

Six people. Two disciplines. One show.

Six people. Two disciplines. One show.

Graphic designers built the walls. Entertainment designers built the rooms. My job was making sure they added up to one exhibition, on time.

Graphic designers built the walls. Entertainment designers built the rooms. My job was making sure they added up to one exhibition, on time.

Dalí Immersive key art: two portraits with peach halos.
Dalí Immersive key art: two portraits with peach halos.

GRAPHIC TEAM: KEY ART

→

The key art as large murals in the Lobby.
The key art as large murals in the Lobby.

3D TEAM: SAME ART, BUILT INTO THE LOBBY

Echoes of Dalí title lockup.
Echoes of Dalí title lockup.

GRAPHIC TEAM: ROOM TITLE

→

The Echoes of Dalí title on the wall of the 3D room.
The Echoes of Dalí title on the wall of the 3D room.

3D TEAM: SAME TITLE, ON THE ECHOES WALL

// WHAT I DID

01

Split the work

Delegated each space and task, so everyone knew what they owned.

02

Connected two disciplines

Kept wall graphics and 3D rooms in step.

03

Kept one direction

Gave feedback across every room so the show read as one story.

04

Kept us on schedule

Set deadlines, tracked progress, and pulled it together for the final presentation.

// FLY-THROUGH

Walk the whole thing in two minutes.

Walk the whole thing in two minutes.

Walk the whole thing in two minutes.

DALÍ IMMERSIVE FLY-THROUGH

2:07 · 3D BY THE TEAM

// TAKEAWAYS

01

Clear owners, fewer meetings

When everyone owned a space, decisions moved faster.

02

Translate between disciplines

Graphic and 3D designers think differently. I helped them understand each other.

03

Feedback early, not late

Small notes each week kept the rooms from drifting apart.

// MY ROLE, SKILLS, TOOLS, TEAM

My Role

Project Management
Team Leadership
Task Delegation
Design Feedback

Skills

Planning and Scheduling
Cross-team Communication
Creative Direction
Presenting

Tools

Figma
Adobe Creative Suite

Team

Kayla Tang
Paige Clipsham
Camila Ayala
Laney Paige
Alyssa Alyn Cusson
Caitlyn D’Amore

Next Project

Back to Work

// SAY HELLO

Let’s Connect

Have a project in mind, a question, or just want to say hello? I’d love to hear from you!

EMAIL

itskaylatang@gmail.com

ELSEWHERE

LinkedIn